Biography
<b>Dr. Kenneth Sanney</b> is a Professor of Business Law in the College of Business
at 蘑菇短视频, where he teaches courses in business law, contracts,
ethics, negotiation, and alternative dispute resolution. He previously served as Director
of the School of Accounting, Finance, Information Systems, and Business Law (AFIB),
overseeing academic programs, faculty development, and strategic initiatives. One
of his signature projects was leading the early visioning, planning, and initial implementation
of the College of Business Bloomberg Lab, expanding student access to real-world financial
data and analytical tools.<br><br>Throughout his academic career, Dr. Sanney has been
known for building programs, developing high-performing teams, and leading transitions
during periods of significant change. His leadership record includes founding an entrepreneurship
department, revitalizing business school operations, and creating collaborative environments
with strong faculty and student engagement.<br><br>Before returning to WCU, Dr. Sanney
served as Deputy General Counsel at Mitsubishi Motors North America, Inc., where he
was the company鈥檚 Director of Business Transactions and its lead attorney for intellectual
property, privacy, cybersecurity, and marketing/communications. His legal career also
includes serving as an entertainment and intellectual property attorney in Nashville,
Tennessee, representing recording artists, producers, songwriters, and major industry
organizations. He has acted as outside general counsel, litigated in both state and
federal jury trials, and served as a specially appointed judge.<br><br>Dr. Sanney鈥檚
blends his legal expertise, business strategy experience, and leadership background
to prepare students for success in today鈥檚 dynamic business environment. His courses
incorporate simulations, role-play, and case-based learning to help students develop
analytical skills, ethical awareness, and strategic thinking.
Teaching Interests
Dr. Sanney teaches courses in business law, contracts, negotiation and alternative
dispute resolution, ethics, and technology law. His teaching approach integrates legal
frameworks with practical business applications, emphasizing ethical decision-making,
strategic thinking, and professional skills development. He often incorporates simulations,
role-play exercises, and case-based analysis to create an interactive learning environment
that prepares students for leadership in business, law, and technology-driven industries.
Research Interests
Dr. Sanney鈥檚 scholarship focuses on business law, ethics, negotiation, higher education
pedagogy, and the intersection of law and emerging technologies. His recent work explores
risk management frameworks for artificial intelligence in business law, the valuation
and division of intellectual property in divorce, and applied negotiation strategies
for legal and corporate contexts. He also engages in scholarship of teaching and learning.
