Biography
Dr. Euisoo Kim is an Assistant Professor of Sport Management. He earned his Ph.D.
from the University of Georgia in 2021, an MBA from Cornell University in 2012, and
both an M.A. (2005) and B.P.E. (2003) from Korea University in South Korea. Before
joining 蘑菇短视频, he served as an Assistant Professor of Sport
Management at Texas A&M University鈥揅orpus Christi for two years and as a Lecturer
at Georgia State University for one year. Prior to pursuing his doctoral studies,
he accumulated eight years of industry experience, including six years as a marketing
manager and two years as a marine insurance underwriter.<br><br>Dr. Kim鈥檚 research
focuses on sport consumer behavior, with an emphasis on sport tourists and sport media
audiences. As a data-driven scholar with extensive experience in quantitative research,
he grounds his work in behavioral science, social economics, and consumer psychology.
His research examines factors that shape decision-making and engagement among sport
consumers, helping sport organizations develop strategies for long-term marketing
effectiveness while contributing to the broader field of sport management. His primary
research areas include sport tourist behaviors, sport media consumption, and interdisciplinary
applications within the sport industry. Reflecting the impact of his work, one of
his recent studies, titled 鈥淓xamining Factors Shaping the Consumption of Televised
Ladies Professional Golf Association Events: Attitudes, Subjective Norms, Perceived
Behavioral Control, and Intergroup Dynamics in a Multicultural Context,鈥� was recognized
as one of the 鈥淭op 5 Research Articles in Sport Communication鈥� in 2025.
Teaching Interests
Sport Finance<br>Sport Marketing<br>Sport Analytics
Research Interests
Sport tourism<br>Sport consumer behaviors
