Brand Assets
Logo
Downloadable versions of the 蘑菇短视频logo in purple and white can be found below. Please note that the 蘑菇短视频logo is trademarked by the university and is only approved for use by faculty, staff and students for official university communication and marketing materials. Any outside vendors wishing to use the 蘑菇短视频logo should obtain rights through , WCU's third-party licensing partner. Any merchandise bearing any Western Carolina logo or the university name that is sold or distributed must be approved through the CLC licensing process. Be sure to visit our logo guidelines page before using the logo for any purpose.
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Signature Mark
University units and programs may also use the brand signature on marketing materials and communications. The signature mark can feature the name of any unit, college or program that is a recognized part of the university. The signature mark uses the brand font with specific spacing. Please request to receive your mark or use the official template in the 蘑菇短视频Canva Enterprise account.
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Email Signature Generator
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Brand Fonts
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蘑菇短视频 uses the Albert Sans, Forza, and P22 Mackinac Pro font families for all marketing and communications materials. We encourage faculty and staff to use these fonts for presentations, public documents, correspondence, and any materials representing the university. All fonts are available for use within the Canva Enterprise account and Albert Sans is a free Google Font that all campus stakeholders can utilize on their university devices. For interest in using Forza or P22 Mackinac Pro outside of the official Canva Enterprise account, please contact Sam Wallace, Senior Director of Creative Services. Each of our approved fonts offers a full range of styles that allow for flexibility in creating clear hierarchy and visual interest across your materials. When designing content, it鈥檚 best to limit the number of font sizes and styles used within a single piece. Think of your messaging in 2鈥�4 layers, using bolder or larger styles for the most important information and lighter or smaller styles for supporting details. This helps maintain consistency, readability, and a strong visual identity throughout all university communications. Albert Sans> Request Additional Fonts>
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Powerpoint Templates
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The 蘑菇短视频PowerPoint template is available for use by any employee or student for presentations given at or about 蘑菇短视频. This includes research presentations, class lectures, campus forums and much more. When creating your PowerPoint, keep in mind that your slide content is only a complement to your presentation. Keep bullet points short and avoid using more than 4 photos or graphics on any one slide. The 蘑菇短视频PowerPoint template may also be utilized within the 蘑菇短视频Canva Enterprise account where additional fonts and customizations can be accessed. |
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University Letterhead and Print Collateral
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Western Carolina offers letterhead templates that can be customized for each university unit or program. The university logo or unit signature mark can be used at the top of the letterhead; units can choose either gold or purple footer options; and the contact information at the bottom can be customized to the unit. Letterhead is a legal document that should be used for any official university communications. Electronic versions of departmental letterhead can be requested from University Communications and Marketing at no cost. Please include all information needed for the footer of your letterhead when submitting a request. Printed versions of general or unit specific letterhead, as well as additional print collateral such as name tags, business cards, brochures and expand banners can be ordered through the University Print Shop.
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