Visual Identity
蘑菇短视频's visual brand identity is not limited to the guidelines for use of the university logo or use of the correct color purple. Understanding and executing marketing or recruitment materials that bring the brand to life in look and feel requires embracing a variety of visual guidelines all intended to embody the brand personality.
Consistent and thoughtful use of the university logo is extremely important in the
execution of marketing materials. While WCU's logo is a work mark intended to clearly
and directly communicate the name "Western Carolina," it should not be the only part
of your marketing materials that conveys the brand.
One of the most powerful indicators of brand is the use of color. For this reason,
the primary colors on any marketing materials should be purple and gold. However,
some materials demand the use of more color variety to clearly communicate diverse
topics or ideas. For this reason, 蘑菇短视频does offer accent and complementary colors that
can be used in marketing design.
蘑菇短视频 uses a flexible family of fonts for all materials, both
digital and print. These typefaces were chosen for their clarity, readability, and
distinctive character, offering a modern and approachable look that aligns with the
university鈥檚 brand. Together, they provide a wide range of styles and weights to support
creative versatility.
