Ä¢¹½¶ÌÊÓÆµStories - All Posts
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Marketing professor’s research indicates iconic brands may want to avoid extensive social media
April 29A recent research project led by Brian Whelan reaches the surprising conclusion that a higher level of social media activity on behalf of instantly recognizable brands results in a decrease in consumer attachment to those brands.
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Ä¢¹½¶ÌÊÓÆµand Cherokee County Schools join national network to strengthen new teacher efficacy
April 26On Thursday, April 25, Ä¢¹½¶ÌÊÓÆµannounced its participation in the third cohort of the Learning by Scientific Design Network.
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Senior Toast celebrates student philanthropy, ongoing engagement with WCU
April 25More than 50 soon-to-be graduates raised their glasses in a celebratory salute to their forthcoming designation as alumni.
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Gratitude for education, experiences at Ä¢¹½¶ÌÊÓÆµinspire decades of support for Catamount athletics
April 25Kenny Messer, who grew up in rural Haywood County plowing tobacco fields behind a mule, providing philanthropic support to Ä¢¹½¶ÌÊÓÆµis a way to show appreciation for an institution that saved him from a future of staring at the back end of a pack animal.
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University faculty, staff awards announced for ’24
April 23On Tuesday, April 24, the university’s faculty and staff were celebrated during the annual Faculty and Staff Excellence Awards ceremony.
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Communication student crowned Miss North Carolina Collegiate
April 22Kaitlyn Burns, a senior communication major, has been crowned Miss North Carolina Collegiate USA 2024.
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Alaska to Appalachia: One family’s ties to WCU
April 19When John Riddle came to Ä¢¹½¶ÌÊÓÆµ, he was worried about the change in lifestyle he would face.
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Nearly 1,150 donors make gifts to Ä¢¹½¶ÌÊÓÆµon ‘One Day for Western’
April 19Nearly 1,150 donors made gifts and pledges totaling more than $494,000 during the second annual ‘One Day for Western,’ an all-in day of giving designed to provide financial support to multiple areas of WCU.
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From anthropologist to educator, alumna shares unconventional journey
April 18Alumna Camille Casses had an unconventional path to becoming an educator, but her journey to becoming a middle school principal in Mexico has proven she was on the right path all along.
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Ä¢¹½¶ÌÊÓÆµcelebrates 40 years of cleaning up the Tuck River
April 12On Saturday, April 20, Ä¢¹½¶ÌÊÓÆµwill hold the 40th annual Tuck River Cleanup. The event is one of the nation’s largest single-day river cleanups with hundreds of volunteers working a 15-mile stretch of the Tuckesegee river, from Cullowhee to Whittier.