A panel of judges listens to pitches from aspiring business founders at the HatchThis 2026 competition.
Bill StudencApril 9, 2026

ĢƵstudents, alumni excel at HatchThis 2026 entrepreneurship competition

 

Teams composed of ĢƵ students and alumni took top honors at HatchThis 2026, a high-energy, 48-hour entrepreneurial competition described by organizers as a mashup of an accelerator, hackathon and startup festival.

Hosted by Hatch WNC from March 27–29 at Hatch Innovation Hub in Asheville, the weekend-long event brought together aspiring business founders to pitch ideas, form teams, build ventures and compete for $21,000 in prizes – including $6,000 in cash injection and $15,000 in support services.

Nearly all top eight finalist teams in the competition included ĢƵstudents or alumni, highlighting the university’s growing footprint in the regional innovation ecosystem, said A.J. Grube, dean of the ĢƵCollege of Business.

“ĢƵ’s strong showing reflects the university’s commitment to experiential entrepreneurship education, where students actively engage in real-world problem-solving, venture creation and community-based innovation,” Grube said. “Opportunities like HatchThis provide a platform for students to test ideas, build networks and translate classroom learning into meaningful action.”

The competition’s first-place team, BroadBeam Live Media, included ĢƵstudent Donte Eland, a senior from Davidson majoring in innovation leadership and entrepreneurship. Eland played a key role in business plan development and sales strategy for a portable video studio for online content creators.

ĢƵ alumnus Drew Max presents information about his invention, Dormclaw, a hook that fits into the unused slots of a standard college bed frame to provide additional storage.

ĢƵ alumnus Drew Max presents information about his invention, Dormclaw, a hook that fits into the unused slots of a standard college bed frame to provide additional storage.

The second-place team – Dormclaw – was led by ĢƵconstruction management alumnus Drew Marx, supported by current ĢƵstudents Victoria Dean and Jose Luna, who contributed to the team’s marketing, strategy and execution. Dormclaw is a compact, hook-like device that fits into the unused slots of a standard college bed frame to hold backpacks, hats, towels, longboards and other items. 

Samantha Panfil played a pivotal role in strengthening ReadyBlock’s business model and overall pitch for an app designed to connect communities at the neighborhood block level to check in on neighbors during disasters and determine resource availability.

On the event’s final day came announcement of two ĢƵparticipants each receiving a $5,000 award for their active involvement in the Hatch WNC Entrepreneur‑in‑Residence Program throughout the year – alumnus Marx from the Dormclaw team and current international student Maximilian Haljevac from Bosnia. Haljevac was a member of a team called Dareful Self, a startup focusing on tailored guidance to aid personal development and social connections.

Student Maximilian Haljevac from Bosnia is among the recipients of a $5,000 award for involvement in the Hatch WNC Entrepreneur‑in‑Residence Program.

Student Maximilian Haljevac from Bosnia is among the recipients of a $5,000 award for involvement in the Hatch WNC Entrepreneur‑in‑Residence Program.

Student participants from ĢƵdescribed the experience as both intense and transformative.

“Over the course of the 48-hour pitch competition, I pushed myself to think creatively, collaborate quickly and step outside my comfort zone,” said Dormclaw team member Dean, a senior from Fayetteville majoring in innovation leadership and entrepreneurship.

“Working closely with my team to develop and expand our idea under immense pressure made the experience both challenging and rewarding. Placing second made the long hours and hard work feel worthwhile,” she said.

“Amazing” was the word used by fellow Dormclaw team member Luna to describe the HatchThis weekend.

 “I had a great time networking and learning about everyone’s ideas,” said Luna, a senior from Asheville majoring in innovation leadership and entrepreneurship with a second major in marketing. “This weekend I was able to apply my skills in entrepreneurship and marketing and was able to serve my team into placing second. I’m grateful for our entrepreneurship professors for making this opportunity possible.”

Readyblock team member Panfil, a senior from Chicago majoring in innovation leadership and entrepreneurship with a minor in leadership, agreed.

“HatchThis weekend was an amazing example of the power of an entrepreneurial ecosystem and the opportunities it creates,” Panfil said. “I am truly grateful for everyone who welcomed us and excited to get further involved.”

The HatchThis model challenges participants to move rapidly from an idea to execution including pitching concepts, forming teams, developing prototypes, engaging with mentors and presenting to judges in just three days. ĢƵstudents not only participated but thrived in the high-pressure, real-world environment, said Yue Hillon, WCU’s Wesley R. Elingburg Distinguished Professor of Business Innovation.

“I am incredibly proud of our students for their engagement in HatchThis weekend, working tirelessly with their teams, making meaningful connections and committing fully to the process of bringing their pitches together under pressure,” Hillon said.

“Many attendees remarked on how impressed they were by ĢƵstudents’ engagement and talents. I deeply appreciate their willingness to embrace opportunities like this, their courage in stepping outside the norm and their commitment to learning and growth,” she said.

Lane Perry, ĢƵassistant professor of entrepreneurship, characterized the competition as an example of the experiential learning opportunities emphasized by the College of Business.

“I often advise students that they will learn more about themselves spending a day outside of their comfort zones than they could spending a lifetime inside of it, and opportunities like HatchThis do just that,” said Perry.

 “Additionally, we are striving to raise the bar at ĢƵwith all things entrepreneurship, from seed funds to pitch competitions and excursions to local WNC businesses and to our Catamount Innovation Den Makerspace and opportunities in the Asheville area like HatchThis,” he said. “These activities ensure our students don’t just learn entrepreneurship but actively live it, building real ventures, real networks and real confidence in high-impact, real-world environments,” he said.

Providing College of Business students with opportunities to take part in learning activities such as the HatchThis competition will result in graduates ready to go out into the world and contribute to the economic vitality of the region, said Grube, the college’s dean.

“As Western North Carolina continues to grow as a hub for entrepreneurial activity, ĢƵstudents and alumni are proving to be key contributors by bringing energy, creativity and a collaborative spirit to the region’s innovation landscape,” she said.