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  • David Smith

    Launch of Student Financial Wellness Program

    David Smith
    September 20

    A faculty member from the ĢƵ College of Business has teamed up with staff in the ĢƵOffice of Financial Aid to develop a pilot program to help young adults improve their financial literacy skills.

  • Heidi Grappendorf

    Sport Organizations Frequently Strike Out When Marketing to Families

    Heidi Grappendorf
    July 17

    Marketing professionals who work for sport organizations must realize that a “one-size-fits-all” approach to trying to entice a mom and dad to bring the kids to the ballpark is no longer an effective method to reach those potential customers in a time of increasingly diverse family structures decades removed from “Leave it to Beaver.”

  • Yue Hillon

    Study of Female Management Consultants

    Yue Hillon
    May 20

    A recent study by a group of ĢƵ professors in the College of Business indicates that leveraging applications that utilize artificial intelligence holds promise for test preparation and job interview practice by students, with potential benefits beyond academia.

  • Brian Whelan

    Marketing professor’s research indicates iconic brands may want to avoid extensive social media

    Brian Whelan
    April 29

    A recent research project led by Brian Whelan reaches the surprising conclusion that a higher level of social media activity on behalf of instantly recognizable brands results in a decrease in consumer attachment to those brands.

  • Ethan Cheng

    Customer sensory experiences, behaviors at cartoon-themed restaurants

    Ethan Cheng
    February 27

    A faculty member in ĢƵ’s Hospitality and Tourism Management Program is conducting research examining various factors that can influence customer sensory experiences at themed restaurants and affect their behavioral intentions.

  • Todd Creasy

    New study examines role of personality dimensions in project improvement teams

    Todd Creasy
    February 12

    Although the importance of conflict management style, self-monitoring and change orientation is well-established in the management sciences, recent research by a ĢƵ professor suggests that those personality traits are frequently overlooked when organizations assemble teams tasked with improving business practices.

  • Gary Curnutt

    Researchers at WCU, CCU investigate pitfalls of alternative financing methods in the Carolinas

    Gary Curnutt
    January 29

    A study conducted by an assistant professor of finance at ĢƵ and a colleague at Coastal Carolina University indicates that residents of North Carolina and South Carolina are more likely to utilize pawn shops and rent-to-own stores as sources of short-term financing compared to residents of other states.

  • Michael Shick

    Researcher studying relationship between PTSD, organizational support systems, job performance

    Michael Shick
    January 3

    Ongoing research being conducted by Michael Shick, assistant professor of project management in the College of Business at ĢƵ, may offer important insights into the relationship between post-traumatic stress disorder and organizational support systems in settings beyond the military.

  • Anna Dai

    New study on ‘4% rule’ suggests different approaches to retirement strategies

    Anna Dai
    December 12

    A study co-authored by a faculty member in ĢƵ’s College of Business and colleagues at two other universities indicates that recent changes in economic market conditions may necessitate a closer look at a long-held retirement strategy.

  • Gary Curnutt

    Shifting Retirement Income Landscape in U.S.

    Gary Curnutt
    October 26

    Significant shifts in the retirement income environment across the nation intensified by the global COVID-19 pandemic are leading to increasing concerns among Americans about whether they will have sufficient funds to meet their needs during their golden years.

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