Ideas with Impact
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Changing Landscape of College Athletics from Labor Market Perspective
October 30While most sports fans look at the changing landscape of intercollegiate athletics – including the transfer portal and financial compensation for players – through the perspective of the impact on their favorite teams, two professors in ĢƵ’s College of Business are examining the issue from a different angle.
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Launch of Student Financial Wellness Program
September 20A faculty member from the ĢƵ College of Business has teamed up with staff in the ĢƵOffice of Financial Aid to develop a pilot program to help young adults improve their financial literacy skills.
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Sport Organizations Frequently Strike Out When Marketing to Families
July 17Marketing professionals who work for sport organizations must realize that a “one-size-fits-all” approach to trying to entice a mom and dad to bring the kids to the ballpark is no longer an effective method to reach those potential customers in a time of increasingly diverse family structures decades removed from “Leave it to Beaver.”
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Study of Female Management Consultants
May 20A recent study by a group of ĢƵ professors in the College of Business indicates that leveraging applications that utilize artificial intelligence holds promise for test preparation and job interview practice by students, with potential benefits beyond academia.
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Marketing professor’s research indicates iconic brands may want to avoid extensive social media
April 29A recent research project led by Brian Whelan reaches the surprising conclusion that a higher level of social media activity on behalf of instantly recognizable brands results in a decrease in consumer attachment to those brands.
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Customer sensory experiences, behaviors at cartoon-themed restaurants
February 27A faculty member in ĢƵ’s Hospitality and Tourism Management Program is conducting research examining various factors that can influence customer sensory experiences at themed restaurants and affect their behavioral intentions.
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New study examines role of personality dimensions in project improvement teams
February 12Although the importance of conflict management style, self-monitoring and change orientation is well-established in the management sciences, recent research by a ĢƵ professor suggests that those personality traits are frequently overlooked when organizations assemble teams tasked with improving business practices.
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Researchers at WCU, CCU investigate pitfalls of alternative financing methods in the Carolinas
January 29A study conducted by an assistant professor of finance at ĢƵ and a colleague at Coastal Carolina University indicates that residents of North Carolina and South Carolina are more likely to utilize pawn shops and rent-to-own stores as sources of short-term financing compared to residents of other states.
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Researcher studying relationship between PTSD, organizational support systems, job performance
January 3Ongoing research being conducted by Michael Shick, assistant professor of project management in the College of Business at ĢƵ, may offer important insights into the relationship between post-traumatic stress disorder and organizational support systems in settings beyond the military.