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A faculty member in Ä¢¹½¶ÌÊÓƵ’s Hospitality and Tourism Management Program is conducting research examining various factors that can influence customer sensory experiences at themed restaurants and affect their behavioral intentions.

While the state of North Carolina is a well-recognized leader in research and development, the output does not measure up to the state’s size. That's were NCInnovation steps in.

Ä¢¹½¶ÌÊÓƵhas once again garnered national attention for being one of the best places in the nation to work.

Abby Bentley worked as a research scientist after her undergraduate studies. In the field, she was concerned with environmental toxicology – she would test water near agriculture sites for certain pollutants.

Chancellor Kelli R. Brown will once again serve on the ALL IN Campus Democracy Challenge Presidents’ Council.

Daniella Sanchez-Juarez, a senior entrepreneurship and finance major, wanted to learn French. The best way, she decided, was immersion. She needed to go to France.

When John S. Martin returns to Ä¢¹½¶ÌÊÓƵin the fall to watch a college football game, the former four-year starter on the Catamount offensive line notices that E.J. Whitmire Stadium looks much like it did during his playing days in the late 1980s.

A nearly 100-year-old building at WCU’s Highlands Biological Station is receiving a new lease on life thanks in part to a recent contribution of $150,000 from a Highlands resident

It started with being named the Southern Conference Preseason Player of the Year. From there, the accolades and honors have just been pouring in for Ä¢¹½¶ÌÊÓƵ’s Vonterius Woolbright, a senior on the men’s basketball team.

Asha, a senior from Charlotte, is yet another example of that. Yes, that’s Asha with no last name, courtesy of her dad who decided she would be the only family member (which consists of her parents and four other siblings) that would not have one.