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A recent research project led by Brian Whelan reaches the surprising conclusion that a higher level of social media activity on behalf of instantly recognizable brands results in a decrease in consumer attachment to those brands.

On Thursday, April 25, Ä¢¹½¶ÌÊÓƵannounced its participation in the third cohort of the Learning by Scientific Design Network.

More than 50 soon-to-be graduates raised their glasses in a celebratory salute to their forthcoming designation as alumni.

Kenny Messer, who grew up in rural Haywood County plowing tobacco fields behind a mule, providing philanthropic support to Ä¢¹½¶ÌÊÓƵis a way to show appreciation for an institution that saved him from a future of staring at the back end of a pack animal.

On Tuesday, April 24, the university’s faculty and staff were celebrated during the annual Faculty and Staff Excellence Awards ceremony.

Kaitlyn Burns, a senior communication major, has been crowned Miss North Carolina Collegiate USA 2024.

When John Riddle came to Ä¢¹½¶ÌÊÓƵ, he was worried about the change in lifestyle he would face.

Nearly 1,150 donors made gifts and pledges totaling more than $494,000 during the second annual ‘One Day for Western,’ an all-in day of giving designed to provide financial support to multiple areas of WCU.

Alumna Camille Casses had an unconventional path to becoming an educator, but her journey to becoming a middle school principal in Mexico has proven she was on the right path all along.

On Saturday, April 20, Ä¢¹½¶ÌÊÓƵwill hold the 40th annual Tuck River Cleanup. The event is one of the nation’s largest single-day river cleanups with hundreds of volunteers working a 15-mile stretch of the Tuckesegee river, from Cullowhee to Whittier.