
ĢƵgrads grow community at Ochre Hill Farms
Ochre Hill Farm’s first crop never saw market shelves.
The first folks to enjoy that harvest were at food pantries and soup kitchens across western North Carolina’s seven counties.
And though the business has grown from its humbler beginnings in 2018, with a farm stand and a wide variety of vegetables, fruits and flowers for sale to show for it, its focus on service has remained central to its mission.
Today, the family behind the operation excels at showing residents and visitors of Jackson County what quality produce looks like and how it’s grown.
Shelley and Kevin King are the founders of Ochre Hill Farms, two Western Carolina University Catamounts who first met as performers of the Pride of the Mountains Marching Band. But as they’d tell their story, Ochre Hill Farms was as much their children’s project as their own.
Shelley and Kevin King are locals of Western North Carolina, whose families have lived and worked the area for generations. They were the children of farmers and the very first in their families to attend college.
When they speak together about that time in their lives, coming to Cullowhee and finding mentorship and community among their teachers and peers, they describe a sense of the world opening up, discovering a support rooted in a different mentality than they’d first grown accustomed to.
“When I got to Western, we had the most nurturing, caring people there,” Shelley said.
“They tried to help you. They tried to nurture you. They tried to mold you. They didn’t make it easy on you. It was hard,” Shelley said. “But they tried to make you be successful, and to show you that the world was not this little box and that you were not crammed into it.
“That’s why (Kevin) did what he did, and that’s why I did what I did, and that’s why our kids are doing what they’re doing. Because I do feel like because of Western, that little chain of ‘this is your box and this is your world’ was broken, and I’m proud of that.”
Kevin graduated with a degree in business and began a career in county government that he’s led for nearly three decades. Shelley earned an English degree and eventually returned to graduate school to get her doctorate in counseling. She worked in schools locally for 17 years before making the choice to homeschool their three children, Abbegail, Ayson and Avery.
Their lengthy careers endowed both parents with a deeper sense of the needs of their community.
“These kids come from so many different places and backgrounds and support systems. Some have it and some don’t. Some know what they want and some don’t. Some are good at it, some are bad. But they all come to the very same place, and that’s the beauty of education. You can mold education to be what a particular person needs, and not everybody needs the same thing,” Shelley said.
“Education doesn’t always mean Aristotle. Education means learning how to be a good citizen, to learn how to be kind and respectful, learning how you use social media in a productive way that’s true and honest and not damaging….If you looked at society as a whole, and you looked at the one thread, the thing that’s most important, it’s going to be education.”
When they speak about teaching their kids, all of whom are bound or enrolled in college, Shelley and Kevin agree that getting them involved in the 4-H program and getting their kids into Southwestern Community College’s farm school was transformative.
After all, it was their daughter Abbegail’s desire to keep cattle that eventually led to the family acquiring a plot from local farmer Danny Hooper and a grant from the state, which in turn led to their creation of the diverse farm we see today, covered in rows of lavender, blueberries, tomatoes, wildflowers and other produce.
“The 4-H program’s main focus and motto is to learn by doing, and that’s essentially what we’ve done here. We’ve learned by doing,” Kevin said.
“People love U-Pick, and that flows with our education goals. I want them to come out here, and I want them to pick the squash. When you go to the grocery store and pick it off the shelf, I want them to know what it takes to get it and to give them a little taste of it. That’s really the focus. This whole thing has been an educational experience for people.
“I want people to come here, not just because they want to buy something, but because they want to be a part of it,” Kevin said.
They’ve continued to pursue their mission not only through opening their farm to the wider public, increasing their neighbors’ access to fresh produce and homemade goods, but also by establishing AgHOPE, which stands for helping others and promoting education.
Through local partnerships with organizations like the Nantahala Health Foundation, they’ve been able to help families with food insecurity through donations and by helping establish raised garden beds.
Every member of the King family has had a hand in growing Ochre Hill Farms, and despite the financial and physical difficulties the project has posed, they continue to work day in and day out to accomplish their mission and to continue the farming traditions that once defined the lives of so many in western North Carolina.
“This isn't a 3,000-acre farm with a GPS-driven tractor and a combine. We're tiny. We're a speck. But on this tiny little speck, we want to educate people, to give them a place to come and get fresh, natural stuff that’s good and that we eat ourselves and to create a sense of community,” Shelley said.