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Bill StudencMarch 20, 2026

Former ĢƵathletics staffer makes gift to athletics facilities, baseball program

ĢƵ alumna Stefanie Conley, a Franklin native and longtime supporter of the Catamount athletics program, readily admits that she did not become a fan of the university’s intercollegiate sports teams during her years as a student in Cullowhee.

After all, the 2008 graduate with a degree in entrepreneurship was too busy earning money on the evenings and weekends when other students and alumni were cheering on the Cats. Instead, Conley discovered her passion for ĢƵstudent-athletes shortly after she became a staff member in the Division of Athletics, first as director of ticket operations and later as associate director of the Catamount Club.

“As a student, I didn’t go to any athletics or sports events. I was working at O’Malley’s (a popular bar and grill in Sylva), so every home football game I was there making money to help pay for school,” said Conley, who is now a successful real estate agent specializing in Western North Carolina properties.

During her senior year at WCU, Conley began working at the print shop under the guidance of then-director Tom Frazier before graduating in May.

“After graduating, I was working in insurance for about a year. I just happened to be on Western’s website, and thought I’d check out job listings to see what was going on,” she said. One job in the athletics area caught her eye – director of ticket operations.

“Tom Frazier (former ĢƵPrint Shop director), like Tom Frazier does, makes a phone call, and I go through the interview process and I got the job. So, I got this job where I thought I’d be tearing off tickets like you do in high school. I had no idea of what the job would entail,” said Conley.

“I started in September of 2009 and from that point, I was sold on ĢƵathletics. I started to bleed purple and gold when I saw the love, the excitement and the passion that everyone has. I truly fell in love with the student-athletes and everything about it,” she said.

That’s why Conley has been a fervent supporter of the Catamounts for more than a decade, recently making gifts and pledges totaling $25,000 to support the athletics program, with $20,000 going toward athletics facilities renovations and $5,000 specifically for baseball facility enhancements.

Her commitment comes as ĢƵis in the home stretch of its “Fill the Western Sky” comprehensive fundraising campaign. An effort to raise a minimum of $100 million for the university’s academic, student engagement and athletics programs, the campaign has a major focus on seeking financial support for upgrades to WCU’s long-neglected athletics facilities.

“When I worked at Western, I was obviously on a state salary and I was in my 20s and 30s. And you’re seeing all these people giving back. Through their actions, they taught me the theory of the four T’s. Every person can give back at least one of their four T’s – your time, which you volunteer; treasure, which is money; your talent, which could be a natural ability to talk to people; or your touch, the people in your network. When I was working at Western, my T’s were my talent and my touch,” Conley said.

“Later in life, working in real estate and my personal situation has changed, it was a no-brainer when the ‘Fill the Western Sky’ campaign came about, I realized that I was going to participate,” she said.

Conley chose to direct her gifts toward athletics because she has witnessed firsthand the condition of current facilities used by student-athletes – first from the perspective of an athletics staff member and later as a fan and supporter.

“Oh gosh, there is such a need. In this day and age, everybody is all about ‘the shine,’ right? It’s all about the shine. In order to have the caliber of athletics program we want to have and bring in the best student-athletes, we have to have the facilities. We have to show them the shine,” she said.

Conley stipulated that a portion of her contribution go toward the baseball program because she has a special affinity for that sport.

“Why baseball? Well, they just beat the nationally ranked Georgia Bulldogs. I love (Coach) Alan Beck,” she said. “To have a sport that can constantly win with limited resources, why not give to a program that shows constant grit and hustle and intensity?”

Beck, whose Catamount squad is in the early part of the 2026 schedule, said that his program depends on contributions from alumni and fans for operational funding and for addressing pressing needs facing ĢƵbaseball facilities.

“I truly appreciate all the support from our donors. We need the help of our donors in order to recruit and retain the student-athletes necessary to win the Southern Conference,” Beck said. “We have made some recent updates to the dugouts and current hitting facility. Those have greatly helped our team in how we prepare and operate. The next piece is a clubhouse and indoor area at our field. This is becoming the standard for Division I baseball.”

The baseball program is in desperate need of a space that isn’t affected by inclement weather, he said.

“When we are at the field for a game or practice and lightning comes through, the nearest shelter is the Ramsey Center, which is also where our locker room is located.  A facility closer to the stadium would make us more efficient and allow our players to get off their feet on game days,” Beck said. “Also, our locker room hasn’t been updated since 2006 when Coach (Todd) Raleigh and his staff built the current lockers. A new facility would change that.”

Also helping inspire Conley’s decision to make her contribution is ĢƵChancellor Kelli R. Brown’s insistence that support for athletics be a major part of the fundraising campaign, she said.

“Having a chancellor who is fully committed to athletics is a dream. Every chancellor is going to come in and have their priority, and they’re going to want to attach their legacy to something. We have a chancellor now who has made a funding commitment to athletics, and that is huge. Knowing her passion and her drive to be able to support and continue that legacy is so meaningful,” she said.

Conley said she plans to continue supporting her alma mater and, on down the road, increase her philanthropy.

“I’m nearly 40 now, but when the next campaign ultimately comes around, who knows? Would I love at 60 to know I’m writing a seven-figure check? Absolutely,” she said. “My eyes have been opened to the legacy you can provide. You don’t even have to have a spare dollar to your name. There are other opportunities to leave your legacy through an estate or through a life insurance policy, which I’m considering.”

For Conley, a passion that she discovered as a staff member in the Catamount Club has grown even stronger as a female fan and donor.

“I genuinely have a passion to give back to something that I can’t put a price tag on. When you look at a female donor, they have to have a connection to something, and they have to know that their gift is bigger than themselves,” she said.

“It’s providing opportunities. Women want to give back because of student-athletes like the late Tawaski King or a Troy Mitchell, Chrissie White or Amber Steinhardt Haber,” Conley said.

For more information or to make a contribution to the “Fill the Western Sky” campaign, visit , call 828-227-7124 or email advancement@wcu.edu.