
Former ĢƵAcademic All-American pays homage to retired sports communicator
Former Catamount football player and two-time Academic All-American Mike Wade leads a growing list of ĢƵ alumni and friends adding their support to an initiative to name the university's new football stadium media center in honor of a legendary sports information director.
Wade, a 1977 graduate of ĢƵwith a bachelor's degree in business administration,
recently made a financial commitment of $250,000 as a leadership gift to the university’s
“Fill the Western Sky” comprehensive fundraising campaign and its focus on seeking
support for improvements to athletics facilities.
A defensive standout for the Catamount football squad in the mid-1970s, he asked that
the gift, the latest example of his lengthy history of philanthropic support for his
alma mater, go toward naming the new press area in the stadium’s Western Skybox in
recognition of the impact of retired SID Steve White.
A 1967 graduate of ĢƵwith degrees in history and political science, White began
a decades-spanning career with Catamount athletics in 1970, retiring as director of
sports information in 1998. He stays involved with the athletics program through the
Catamount Sports Network, the ĢƵAthletics Hall of Fame selection committee and the
newly launched “Tracking the Cats” podcast.
A member of the Catamount Club's Board of Directors, White has been inducted into
the ĢƵAthletics Hall of Fame and Western North Carolina Sports Hall of Fame, and
he received WCU's and the Southern Conference's Distinguished Service awards. The
College Sports Communicators recently announced that White is among six inductees
to the association’s hall of fame for 2026.
Steve White sits courtside during a Catamounts Sports Network broadcast.
For Wade, making a major gift in honor of a man characterized by many as “the walking
encyclopedia of Catamount athletics” was a no-brainer. It also provided an opportunity
to thank a member of the athletics administrative staff for helping him and legions
of other ĢƵstudent-athletes earn recognition from the sports-writing community.
“Steve was the sports information director during my football career at WCU. He would
compile statistics and promote the athletic teams and players. He was directly responsible
for me being chosen as an Academic All-American after my junior and senior seasons.
These awards simply do not happen without someone promoting you,” Wade said.
“Being honored with that award is the one I cherish the most. I enjoyed learning in
the classroom as much as I enjoyed playing football. Again, this only happened because
of the efforts of Steve White,” he said. “Steve deserves all the accolades that come
his way. He is not only the true historian of ĢƵathletics, but he also is a joy
to be around.”
Kyle Pifer, WCU’s director of athletics, characterized Wade as a shining example of
a former student-athlete paying it forward so that future generations can follow in
his footsteps.
“Mike was an All-American in the classroom and on the playing field during his time
as a student-athlete in Cullowhee,” Pifer said. “Today, he is an All-American philanthropist
who understands the importance of giving back to the place where he got his start.
We are grateful for his ongoing spirit of generosity and for this latest gift in honor
of an icon of Catamount athletics.”
Wade said that he believes it is important for the university to honor the contributions
of those who have devoted their careers to the institution and its students, programs
and mission.
“I think anyone who has dedicated his life to benefiting others like Steve should
be celebrated. There are others in academics and the arts who should also be recognized
for their passion and long-term commitment to their students,” he said.
“There is no one associated with ĢƵwho has spent more time with Catamount athletics
than Steve. He has attended more ĢƵathletic events than anyone. For some reason,
Steve fell in love with ĢƵand Cullowhee, and they in turn fell in love with him,”
Wade said. “What I will always remember about Steve is how much he enjoys sharing
a story about his beloved Catamounts.”
Steve White chats with Marty Ramsey, former director of alumni engagement.
As a ĢƵundergraduate, White was sports editor of the student-run Western Carolinian
newspaper. In addition to his role as sports information director, he also served
as first executive director of the Catamount Club, originally called the Big Cat Club.
He helped design the current press box as part of the construction of the stadium,
which opened in 1974.
The new media center, part of a $37 million expansion on the west side of E.J. Whitmire
Stadium dubbed “the Western Skybox,” will accommodate approximately 155 people and
will include game day coaching booths. It replaces a now-outdated press box located
on the east side of the stadium that is not compliant with the Americans with Disabilities
Act passed in 1990, and it is lacking in current modern amenities and communications
equipment.
With Wade’s commitment, combined with $250,000 in gifts and pledges from ĢƵalumni
and longtime supporters David and Joy Wiggins in support of athletics facilities improvements,
the university has crossed the $500,000 threshold to name the new media area after
White. The ĢƵBoard of Trustees had unanimously approved the naming as part of its
regularly scheduled meeting in December.
Alumni and friends who would like to recognize White and his impact on Western Carolina
can make a gift in his honor by Feb. 28 at the university’s online giving site. The
Steve White Media Center will be dedicated in August 2026 with the opening of the
Western Skybox.
All donors who make a contribution in honor of White will be listed on a plaque that
will be displayed in the new media center.
“I am so pleased to see the incredible outpouring of support from the ĢƵfamily for
this effort to formally acknowledge the contributions and the legacy of Steve White,
who truly is the paramount Catamount,” Pifer said.
“It is gratifying that I have the good fortune to serve as director of athletics at
the time Steve is receiving this much-deserved recognition for his decades of dedication
and service on behalf of our athletics program and the multitude of student-athletes
he has advocated for through his words both written and spoken,” he said. “I am so
looking forward to the opening of our new media center later this year and to the
next chapter in sports communications that it represents.”
A former insurance executive who co-owns Rabbit Ridge student housing complex in Cullowhee
and other real estate projects, Wade and wife Regina in 2023 made gifts and pledges
totaling $250,000, with $225,000 going toward the enhancement of the university’s
athletics facilities and $25,000 to the Catamount Club. In 2024, he added another
$25,000 commitment to facilities improvements.
Wade also committed $1 million in planned gifts in 2019 to support WCU’s athletics
and arts scholarships and programs. He traces his history of strong philanthropic
support to his love of his alma mater and appreciation for a university that gave
him an opportunity to pursue his passions of higher education and athletics competition.
“I love Cullowhee and, once I stepped on campus in August 1974, I never wanted to
leave,” he said. “ĢƵhas a leader in Chancellor Brown who is as competitive as the
coaches leading our athletics program. She understands that academic and athletic
success can both be achieved without sacrificing one for the other.”
Wade played football at McDowell High School and initially enrolled at Wingate College
on a baseball scholarship before transferring to ĢƵand joining the football team.
He and White both are members of the Kappa Alpha Order fraternity.
“I believe that a strong athletics program can contribute to enrollment growth and
overall success of a university. Our mountain neighbor, Appalachian State, saw enrollment
growth and greater publicity that coincided with their athletic success in football,”
he said.
“I see the excitement from our students on game days in the fall that I believe contributes
to a positive and rewarding experience that they will remember long after they leave.
Hopefully, they will be motivated to contribute as well,” Wade said.
For more information or to make a contribution to the “Fill the Western Sky” campaign,
visit WesternSky.wcu.edu, call 828-227-7124 or email advancement@wcu.edu.