A Charlotte FC player kicks the ball during a 2025 match.
Cam AdamsFebruary 2, 2026

Young alumni: Eliana Cruz broadens her horizons, lands job with Charlotte FC

Headshot of Eliana Cruz

Eliana Cruz

Eliana Cruz calls herself the “Snoop Dogg” of her friend group, and not just because she shares the same swagger of the D-O-Double G.

Like the enterprising rapper and entrepreneur, Cruz is ambitious and got involved in several majors and activities during her time as a student at Western Carolina University.

Cruz started out as a biology student before entering her nursing arc and later settling down as an integrated health sciences and psychology double major. She was also president of the Latino Appreciation Student Organization and involved in a few different fraternities.

“Sometimes I just bounce around into doing stuff, and I'm like, ‘I might as well try it,’” Cruz said. “The worst that can happen is I don't get it, so I've just done a lot of random things throughout.”

Even after her time as a student, she didn’t quit exploring — and it landed her a job as an account executive with Charlotte FC. Having such a job with a Major League Soccer club wasn’t on Cruz’s mind when she graduated from ĢƵin 2024.

When she got back to Charlotte, she started looking for positions related to her majors. But she thought since she lived in a major city, she ought to do exactly what she did in Cullowhee: broaden her horizons.

Four rounds of interviews later, Cruz found herself working for one of North Carolina’s biggest professional sports teams.

Cruz’s role with Charlotte FC is mainly in sales, where she sells anything from a general admission ticket to a group event in a suite at Bank of America Stadium. However, an unspoken part of the job is community and relationship building.

Though she didn’t learn how to do what she does in a classroom, the opportunities she jumped on at ĢƵgave her the experience she needed to work in sales.

“Obviously, I would say I got a great education, but I don't necessarily think that I had an idea going into college of 'This is what I'm going to do. This is why I'm going to do it, and this is where it's going to lead me.'

“It was kind of just like, I knew I wanted to go to college. I knew I wanted to learn as much as possible.”

One year into working for Charlotte FC, Cruz says she’s still learning new things daily with the biggest things she’s picked up being a strong work ethic — and a love for what she does.

Cruz said she took it all in when worldwide soccer phenom Lionel Messi and Inter Miami came to Charlotte last September. The lower bowl of the stadium was packed, Charlotte FC cruised to a 3-0 win and seeing the joy on people’s faces is something Cruz will never forget.

“I think actual gameday, nothing touches that,” Cruz said. “The experience of, not only are people actually happy to see you and happy to talk to you because you're providing them with tickets, but just the energy in the building.

“When you walk in a couple hours early, no one's there yet, people are just setting up the gates, but you know what's about to happen in the next couple of hours. I feel like that's something that's really unmatched.” 

That’s been her “why,” even when she was at WCU: community, and during her time in Cullowhee, her love for it and ability to build it grew exponentially. Cruz’s story goes to show that learning doesn’t only happen inside a classroom.

It can happen anywhere.

“Western definitely took me in what I already had inside and just made me so much better at community building and relationship building,” Cruz said. “I think that all in all, that's definitely what sports is: being able to build community and being able to build relationships and emotion.”