The program emphasizes active academic learning enhanced by practical experience with
businesses and economic and community development agencies. In addition to foundational
business courses in accounting, business law and ethics, economics, information systems,
management and statistics, coursework covers marketing and sales techniques, strategies,
theories and principles. Students examine how businesses create value, participate
in simulated selling situations and explore how marketers use information to make
good decisions. They apply marketing analysis and skills to real-world cases. Students
also have opportunities to participate in internships or co-ops with businesses and
develop leadership skills through membership in on-campus clubs. Other opportunities
include conducting research with faculty and interacting with successful business
professionals at events such as the college鈥檚 鈥淚nsights and Reflections鈥� speaker series.
Where You'll Go
Sales and Marketing Program graduates may go on to work in positions such as market
research analysts, marketing managers overseeing communications or advertising campaigns,
or as sales representatives or sales managers. Marketers and salespeople are hired
by businesses of all sizes, department stores, retail establishments, tourism and
hospitality businesses, nonprofit organizations and service industries such as banks,
financial institutions and healthcare organizations. Job responsibilities could include
Internet and social media marketing, global marketing, proposing and implementing
an advertising campaign, or managing sales teams. The U.S. Bureau of Labor Statistics
projects job growth for market research analysts in particular to grow 32 percent
from 2012 to 2022, faster than average for all occupations.
The Sales and Marketing Program prepares students for careers helping companies or
clients strategically persuade people to buy specific products or services, or to
support causes or campaigns. They may research who will buy a product or service and
at what price, or they may develop strategic communication and advertising plans.
WCU鈥檚 Sales and Marketing Program is the only program in North Carolina to offer a
specialization in professional selling and sales management. The degree program is
part of WCU鈥檚 College of Business, which is committed to preparing 鈥淏usiness Ready鈥�
graduates. Learn more by visiting the College of Business and explore all available programs.
Degree Options
School
College of Business, Department of Sales & Marketing
Location
Cullowhee Campus & Online Options
Length
Full and Part-Time
Time to Complete:
4 Year Average
Credits:
120 Credit Hours
App Deadline:
Admission via general 蘑菇短视频enrollment; then consult academic adviser to declare Marketing
major
More About Our B.S.B.A. in Marketing
WCU鈥檚 B.S.B.A. in Marketing gives students a robust foundation in business fundamentals
鈥� combining core business training with in鈥慸epth study of marketing and sales practices.
The program is offered by the College of Business and allows students to complete
their degree on鈥慶ampus or via distance learning, full鈥憈ime or part鈥憈ime, enabling
flexibility for a variety of schedules.
Through coursework in accounting, management, economics, law and ethics (the business
core), followed by specialized marketing classes in areas like consultative selling,
social鈥憁edia marketing, consumer behavior, and sales management, students learn how
to analyze markets, design marketing strategies, and manage sales campaigns.
The program prepares students to think critically and strategically about consumer
behavior, marketing campaigns, sales processes, and market research. Through courses
and experiential projects, students learn to plan, implement, and evaluate marketing
and sales strategies, work with real鈥憌orld business scenarios.
Students complete a balanced business education program combining general education,
broad business foundations, and specialized marketing/sales training 鈥� preparing them
for a variety of career paths in business, marketing, sales, and management.
Beyond coursework, the Sales & Marketing program emphasizes real-world readiness:
internships, student clubs, and study abroad allow students to build practical skills,
industry contacts, and global business perspective.
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