The Marketing program delivers a comprehensive immersion in marketing strategies,
consumer theories, analytics, and sales principles, while providing a solid grounding
in core business disciplines such as accounting, economics, and management. Students
actively apply marketing analysis to real-world business cases, participate in hands-on
simulated selling situations, and explore how marketers leverage data to make strategic
decisions and create value. To build professional readiness, the program offers opportunities
for internships, faculty-led research, study abroad, and active involvement in student
leadership organizations. Students also gain direct industry perspective by engaging
with successful leaders through signature events such as the college鈥檚 networking
events.
Where You'll Go
Launch your career in dynamic roles such as marketing research analyst, social media
strategist, brand manager, or sales director. Organizations across every industry,
from technology start-ups and retailer leaders to global nonprofits, sports and entertainment
organizations, and healthcare systems, continue to seek professionals who can understand
customers, build brands, analyze data, and drive revenue. The outlook for sales and
marketing graduates remains positive, particularly for those with skills in digital
strategy, analytics, artificial intelligence, and consultative selling. In this program,
you will move beyond theory to develop practical experience in digital and social
media marketing, marketing research, and sales leadership.
The Marketing Program prepares students for careers helping companies or clients strategically
persuade people to buy specific products or services, or to support causes or campaigns.
They may research who will buy a product or service and at what price, or they may
develop strategic communication and advertising plans. The degree program is part
of WCU鈥檚 College of Business, which is committed to preparing "Business Ready" graduates.
Typically completed alongside a major; flexible pacing
Time to Complete
Varies based on major and course sequencing
Credits
18 total credit hours
App Deadline
No separate application; declare the minor through academic advising.
More About Our B.S.B.A. in Marketing
WCU鈥檚 B.S.B.A. in Marketing gives students a robust foundation in business fundamentals
鈥� combining core business training with in鈥慸epth study of marketing and sales practices.
The program is offered by the College of Business and allows students to complete
their degree on鈥慶ampus or via distance learning, full鈥憈ime or part鈥憈ime, enabling
flexibility for a variety of schedules.
Through coursework in accounting, management, economics, law and ethics (the business
core), followed by specialized marketing classes in areas like consultative selling,
social鈥憁edia marketing, consumer behavior, and sales management, students learn how
to analyze markets, design marketing strategies, and manage sales campaigns.
The program prepares students to think critically and strategically about consumer
behavior, marketing campaigns, sales processes, and market research. Through courses
and experiential projects, students learn to plan, implement, and evaluate marketing
and sales strategies, work with real鈥憌orld business scenarios.
Students complete a balanced business education program combining general education,
broad business foundations, and specialized marketing/sales training 鈥� preparing them
for a variety of career paths in business, marketing, sales, and management.
Beyond coursework, the Sales & Marketing program emphasizes real-world readiness:
internships, student clubs, and study abroad allow students to build practical skills,
industry contacts, and global business perspective.
Related Programs
Explore our related programs until you find the one that鈥檚 right for you.
