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The Pifer Era Begins

Kyle Pifer was ready for growth and new challenges when he arrived at Western Carolina University in late 2020.

He was focused on learning his new role, helping to manage the department through the COVID-19 pandemic and finding community at WCU. Four and a half years later, he was standing up on a podium as ĢƵChancellor Kelli R. Brown introduced him as WCU’s next director of athletics.

The room was filled with purple and gold. His family was up on the front row, his colleagues were behind them and Catamount nation was watching. The day was his, but Pifer kept it short. There was work to be done that day.

“I said to Chancellor Brown, I don’t want there to be anyone who says there’s a harder working AD out there other than Kyle Pifer at Western,” he said.

The Frankfort, Indiana native took on the athletic director role on May 19 following a national search conducted by a 13-member committee, spearheaded by ĢƵProvost Richard Starnes.

“I’m very happy that I’m here,” Pifer said. “I’m looking forward to all the challenges that it brings, especially with the new day and age of college athletics. Our competitors in the SoCon are trying to position themselves as well, and I want to win.”

Pifer served as ĢƵAthletics’ deputy athletics director and chief operating officer, second in command within the department, before being appointed interim director of athletics back in March.

He enters the AD role facing an ever-evolving college sports scene and the Fill the Western Sky campaign, funding a series of athletic facility upgrades. During his time at three universities in the Pacific Northwest, Pifer picked up skills that he believes will assist him in his new job.

At Gonzaga University, where he started his career in 2003, Pifer learned that you have to be prepared to do everything as he did at the small private institution that’s grown to be a basketball powerhouse.

In his two stints at Oregon State University, he was tasked to do more with less at a smaller university in the then-power five Pac-12 Conference, and at the University of Washington, Pifer was a part of a department that dealt with a significant facility upgrade to its football stadium.

Sound familiar?

“To pull away all those key points and the positives from each of these places, I think that’s made me who I am, not only as an administrator, but as a person, too,” Pifer said. “You’re going to have to come in and work hard every day.

“Each of those three places, including Western, has really helped me.”

Pifer, a former student-athlete himself at Francis Marion University in South Carolina, steps into the position with the endorsement of his ĢƵcoaches. For head volleyball coach Karen Glover, having Pifer’s support and open ears is invaluable.

“He does a really good job of building relationships with people to where he can meet you where you are and have a good working relationship,” Glover said. “(You’re) able to talk to him about things whether its positive, negative, good news, bad news, (and) you can still have a very proactive and positive conversation with him about things.”

That receptiveness sticks out to coaches across other sports as well.

“He's a good dude. Normal person. Tries to help you, tries to find ways to make stuff happen. Can’t say yes to everything, but it's not an automatic ‘no,’” said Alan Beck ’04, M.Ed ’06, head baseball coach at WCU. “If you feel that strongly about it, that passionate about something, he's going to try to find a way to make

it happen.”

And Pifer has a lot he wants to make happen. For one, Pifer doesn’t want to be a stranger in Cullowhee.

“I want people to know who I am here because that's how this place works,” Pifer said. “That’s who I want to be on this campus is someone who’s approachable, people know who I am and they know that I'm going to work hard for Western every day.”

Pifer hopes WCU’s profile and notoriety can continue to grow through athletics, and he doesn’t want the renovations at E.J. Whitmire Stadium to be the last facility upgrade project.

He doesn’t want the resources at ĢƵto stay put. He doesn’t want the same number of championship trophies sitting in the athletics office.

He wants more.

“I think there's a lot of energy behind Western Carolina Athletics right now,” Pifer said. “Our donors are energized. We’ve got a construction project that is going to show that we are progressing and moving forward. I’m excited for what the future holds for WCU.

“I want to continue to move us forward; more facilities upgrades to better support our student-athletes, our programs, growing our donor base, deepening our relationships with our partners. I want to use our current momentum to grow and move into the next phase of success at WCU.